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Branson

(Paperback)

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Publishing Details

Full Title:

Branson

Contributors:

By (Author) Tom Bower

ISBN:

9780007266760

Publisher:

HarperCollins Publishers

Imprint:

HarperPerennial

Publication Date:

13th January 2009

Country:

United Kingdom

Classifications

Readership:

General

Fiction/Non-fiction:

Non Fiction

Other Subjects:

Entrepreneurship / Start-ups
History of specific companies / corporate history
Brands and branding
Business strategy

Dewey:

338.04092

Physical Properties

Physical Format:

Paperback

Number of Pages:

416

Dimensions:

Width 129mm, Height 198mm, Spine 31mm

Weight:

320g

Description

'Bower's book is a devastating indictment' Sunday Times

'Explosive Bower reveals a remarkable and sinister picture of the man who likes to appear as the ever-smiling hero' Daily Mail

A sensational critical biography of the man and his business practices.
No British tycoon is better known, few claim to be richer and none has masterminded a more recognisable brand than Richard Branson.

What is behind the success of the buccaneering balloonist, the tabloids favourite celebrity nude, the grinning jumper and the scourge of corporate goliaths

Tom Bower has a uncovered a different tale to the one so eagerly promoted by Virgins publicists. Here is the full story of Branson: his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying.

Offering an intimate scrutiny of exactly how Richard Branson created and sold himself, this biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his familys wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of plucking for his own profit the good ideas of others.

Reviews

Praise for 'Branson': 'An addictive read, packed with sex, money, tantrums -- top quality.' Guardian 'One of the most devastating books of the year!an explosive book. Bower reveals a remarkable and sinister picture of the man who likes to appear as the ever-smiling hero.' Daily Mail 'Bower's book is a devastating indictment.' Sunday Times 'A damning biography!startling accusations.' Daily Express

Author Bio

Tom Bower is a brilliant investigative writer and biographer. His subjects have included Robert Maxwell, Mohammad Al Fayed, the head of British Intelligence Stewart Menzies and Conrad and Lady Black.

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