Get Smashed: The Story of the Men Who Made the Adverts That Changed Our Lives

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Description

They were young. They were making it up as they went along. They introduced the world to Smash Martians, Honeymonsters and a beer that refreshes the parts that others cannot reach. And pretty soon, they were millionaires. As one survivor put it: 'No one in the real world knew who the f*** we were. But we'd sit in the first-class departure lounge with rock stars and Hollywood actresses and we convinced ourselves we were celebrities. It probably wasn't a very healthy state of mind.' Some, including Ridley Scott, Alan Parker, David Puttnam and, of course, Charles Saatchi, became famous. Others OD'ed on sex, drugs and 30 second commercials. This was advertising as it had never been before. And has never been since.

GET SMASHED is a story of ambition, obsession and excess and how the ads that began by reflecting British culture came to define it.

Reviews

'Enlightening...Delaney has done his homework, rounding up the evidence and the gossip too - Fay Weldon, The Times

Author Bio

Sam Delaney is an award-winning journalist and broadcaster. He writes for the Guardian, Independent, Broadcastand is editor-at-large for Maximas well as a regular panelist on More Four and Radio Five. In 2005 he wrote and presented the acclaimed documentary Sam Delaney on McBritain as part of the Don,t Get Me Started series on Channel Five and in 2004 wrote the Channel Four documentary, The Greatest Ads You Never Saw. He lives in London with his wife and daughter. His father, uncle and brothers all work in advertising. This is his first book.