Insanity of Advertising

(Paperback)

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Description

Mad Men 's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill. His client list reads like a who's who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of the movers and shakers who turned to him when they needed ads that would make their products household names. The Insanity of Advertising presents an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Goldberg reveals behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, and also shares stories of the mad men who worked alongside him.

Reviews

"From tycoons to geniuses like Steve Jobs, Goldberg reveals everything behind the scenes in a daring direct approach, both hard hitting and hilarious. A great read." Tom Perkins, venture capitalist, Kleiner Perkins

"I have been raving about the book. A great, entertaining read and a rare example of a frank, passionate, and talented guy achieving such success and results." Richard Mayer, former CEO, Kraft/GF; CEO, Kentucky Fried Chicken
"A sharply written, raw account of the dynamic industry known as advertising. Goldberg spent many hardworking years challenging business conventions and making keen observations about the organized chaos of the advertising world . . . In his notoriously blunt and humorous voice, Goldberg delivers an entertaining and insightful read." --Bob Jeffrey, JWT chairman & CEO, Worldwide

Author Bio

Fred S. Goldberg worked for the legendary agency Young & Rubicam for 15 years before taking over operations at Chiat/Day San Francisco and becoming COO of Chiat/Day overall. He later founded Goldberg Moser O'Neill, a highly successful ad agency, with clients that included Dell Computer, Cisco Systems, Dreyer's Ice Cream, Kia Motors, and Electronic Arts. He lives in Marin County, California.