The LEGO Story: How a Little Toy Sparked the World's Imagination

(Hardback)

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Absolutely essential reading for everyLEGOfan. Blocks

The definitive history of LEGO, based on unprecedented access to the companys archives and rare interviews with the founding family who still owns the company

"This book tells the story of how my family built the LEGO brand." Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner

Its estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.

This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended childrens right to playand who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersens unique access to LEGOs own archives, as well as on Andersens extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.

A riveting cultural history of changing generations views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the worlds largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the familys private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.

An International Bestseller

Reviews

This compelling cultural history of the Danish company that revolutionized toys for children and adults draws from the authors unique access to Legos archives and interviews with its former president. New York Times Book Review The LEGO Storyis absolutely essential reading for everyLEGOfan. If you know nothing about the company and founding familys history, then this is the perfect starting point. If you already know a lot of it, then this is packed with new information that you havent heard before. Whatever you do though, make sure you finish any urgent build projects before you start reading this pacey, enjoyable book is really hard to put down. Blocks "This book tells the story of how my family built the LEGO brand." Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner "How did stackable plastic blocks made by a Danish toy company become as ubiquitous in America as Tylenol and KleenexThe Lego Storystarts with the Christiansen familys Great Depressionera decision to switch from carpentry to toys in order to stay afloat and brings us to the present." Vulture, "6 Books You Should Read This Month" "LEGO owner Kjeld Kirk Kristiansen spills all in [this] authorized biography. ... Charting 90 years ofLEGO history, complete with archival photographs, TheLEGO Story goes beyond the life and times of Kjeld Kirk Kristiansen to detail how his grandfather Ole Kirk first started the LEGO Group in 1932. Along the way, Andersen recounts how the Kristiansen family transformed the company from a small carpentry business into a world-leading toy manufacturer." Brick Fanatics A welcome gift for the LEGO lover in the family and a revealing work of business history. Kirkus Reviews Charming. Andersen does a great job showing the companys lasting power through 90 years of change, and the archival photos are a treat. This will delight business history buffs. Publishers Weekly Those interested in LEGO history will find this book comprehensive and will enjoy interviews, photos, and the evolution of a toy legend. Booklist "In this extraordinary inside look at LEGO, Jens Andersen tells the fascinating story of how a Danish family transformed a small carpentry business into the worlds largest producer of play materials. ... The LEGO Storyis a richly illustrated, inside look into how innovation and creativity helped redefine the meaning of play and established LEGO as one of the worlds most beloved brands." J.P. Morgan NextList citation

Author Bio

Jens Andersen is an award-winning Danish author and literary critic whose works include acclaimed biographies of Hans Christian Andersen and Astrid Lindgren. He has a Ph.D. in Nordic Literature from Copenhagen University. Jens lives in Denmark and writes for several Danish newspapers.