Breaking Out of the Box: The Biography of Edward De Bono

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Description

Gamesman, tactician, provocateur, Edward de Bono is an entrepreneur whose product is thinking. Since first publication of his bestseller THE USE OF LATERAL THINKING in 1967 de Bono has brought about a revolution in the way we think, with creativity as the watchword. His radical ideas have been published in over fifty books, celebrated in television programmes and generated business strategies adopted by international companies, governments and educationists.

In spite of his success de Bono is an enigma to the millions who have read his books and attended his seminars. Piers Dudgeon reveals the man and the way he developed his thinking systems and provides a synthesis of his ideas, showing how they have been employed in businesses around the world.

Reviews

This book underlines the continuing critical importance of de Bono s thinking...is full of examples which explain how de Bono developed his now famous lateral-thinking skills...[and] confirmed for me that I would much prefer my kids to be taught at a school designed by de Bono than one designed by Woodhead. - Charles Leadbeater, The Independent

The book is packed with descriptions of his ideas and examples of lateral thinking. It is this, to my mind, that makes the book fascinating trying to work out the puzzles for oneself, or trying to see how one would react in a similar situation. - The Oxford Times

Author Bio

Piers Dudgeon is a writer, editor and photographer. He worked for ten years as a publisher and then started his own company, publishing a number of bestsellers. He has also written nine works of non-fiction.