Elevate and Dominate: 21 Waysto Win On and Off the Field
By (Author) Deion Sanders
With Don Yaeger
Foreword by John C. Maxwell
Simon & Schuster
Simon & Schuster
17th September 2025
9th October 2025
United States
General
Non Fiction
American football
Advice on careers and achieving success
Paperback
288
Width 152mm, Height 229mm, Spine 18mm
221g
From national treasure (Steve Harvey) Deion Coach Prime Sanders, the ultimate playbook of inspiring personal stories, winning strategies, and the motivation required to help us elevate and dominate in all aspects of our lives.
A natural-born leader, Deion Sanders demands and expects the best from himself and from those around him, never settling for anything less. Whether its dealing with intense pressure, using the competition to his advantage, or navigating personal challengesboth physical and emotionalSanders has conquered it all by applying the hard-earned principles hes learned throughout his life and career.
The twenty-one ways to win here are based on the motivational stories and experiences of Sanderss incredible life, including being raised by a single mother who sacrificed and worked nonstop to support her family, being enshrined in the Pro Football Hall of Fame, earning his place as a head coach with a Division I football team, and being a dedicated father of five accomplished children.
His inspirational messages reach far beyond the world of sports because they are based on deep faith, respect for himself and others, and an unflagging commitment to that which he believes in. They are designed to help anyone who is looking to improve the quality of their life, whether it be in business and leadership, relationships and partnership, or parenting and family. Learn here how to win from an absolute and verifiable winner (Dr. E. Dewey Smith, pastor and author).
Praise for ELEVATE AND DOMINATE
"Ive known Prime since his days in Dallas. I have witnessed the countless wins in his life and his career. Although impressive, it is not that, which has gained my respect and admirationbut rather the losses that Ive had a front row seat to witness, that through his deep faith and strong will, he has been able to conquer, and as a result, go on to be nothing less than a national treasure."
Steve Harvey
Coach Prime transcends the role of a typical coach, serving as a mentor and life guide to his players. He shapes them into not only skilled athletes but also resilient individuals, ready for life's challenges. His presence offers a blend of inspiration and strength, molding his players into better men, both on and off the field. Thats why we love him.
Gillie Da Kid and Wallo267,Million Dollaz Worth of Game
Oftentimes, legends arent appreciated in their prime. Its when you look back over their work that their greatness is visible. Thats not the case with Deion Sanders. His authenticity is on display. His legacy is being written in front of us. He is 100% unapologetic and thats inspiring. How often does a black man get to walk boldly and confidently in his gifts Hardly ever. He has carved out his own path in sports, marketing, and coaching. All of it, backed with his faith in God. Whether you love him or hate him, you cant deny hes legendary.
Dawn Staley, Womens Basketball Hall of Fame player and coach
In every generation, there's a light bearer. Someone who offers hope and is true to who they are, no matter the circumstance or outcome. Coach Prime is that light for this generation. He has never met an obstacle he couldn't overcome, faced a challenge he wasn't ready for, or been afraid to step up when the time came. His light, hope, faith, and authenticity are the hallmarks of a great man. His story, shared here, will change lives for the better. It definitely changed mine.
Eric Thomas,motivational speaker and New York Times bestselling author of You Owe You
Unc is a blessing to everyone he comes across. Thats just who he is. For me, in my world and in my life right now, he is a father figure. And hes that to almost everybody he talks to because hes able to make that kind of real, personal connection with so many people. Hes able to accomplish what for most of us would be impossible.
Lil Wayne
InElevate and Dominate, Deion Sanders draws from a lifetime of victories and vicissitudes, prosperity and pitfalls, apexes and agonies, and opportunities as well as obstacles.Ive seen him embody and exemplify these principles on a daily basis.Learn here how to win from an absolute and verifiable winner!
Dr. E. Dewey Smith, pastor, author, and executive coach
He [Deion] has taken tips and tools and tricks from the field and hes bringing them to our lives. Its a beautiful book.
Kwame Alexander, author and poet
Deion Coach Prime Sandershas redefined coaching and leadership, most currently at the University of Colorado. As the only player in sports history to play in a Super Bowl and the World Series, he has transformed his athletic prowess and vision into that of an elite-level coach and mentor. Prior to his time in Boulder, he led Jackson State University to two SWAC Championships, receiving SWAC Coach of the Year honors. He is a member of the Pro Football Hall of Fame, a two-time Super Bowl Champion, and an eight-time Pro Bowler. Coach Prime is a cultural icon, sports legend, innovative coach, successful entrepreneur, and father of five children.
Don Yaegeris a New York Times bestselling author, longtime associate editor at Sports Illustrated, and one of the most in-demand public speakers on the corporate circuit. He is the host of the highly ratedCorporate Competitor Podcast. He lives in Tallahassee, Florida, with his wife and two children. Visit DonYaeger.com for more information.