Legends and Soles: Business, Creativity and Basketball A Memoir of an Improbable Life

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The brilliant autobiography from the saviour of Nike
If youre a sneaker head, you know him as the Savior of Nike. If youve watched Air you saw Matt Damons portrayal of the man who discovered Michael Jordan and how he revolutionized the payment structure of endorsements for athletes. Legends and Soles tells Sonnys story his blind-sided firing by Nike Chairman Phil Knight, the landmark 2021 Supreme Court decision that upended big-time college sports, the countless days and nights of watching athletes compete, and so much more that only Sonny can retell.

Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides truth to storylines and headlines including:

Vaccaros pivotal role in the never-before-told story of the courting and signing of Michael Jordan

How Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archival Adidas on a RICO charge of corporate espionage

His close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett and Tracy McGrady and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown

The high stakes drama behind the OBannon lawsuit that changed the entire landscape in college sports

Filled with in-depth stories and photos illuminating some of Sonnys most treasured career memories, Legends and Soles is the long-awaited memoir of a giant in the story of American sports.

Author Bio

Armen Keteyian is an eleven-time Emmy Award-winning journalist and the author or coauthor of six New York Times bestsellers, including The System and Tiger Woods. He lives in Connecticut.