Chocolate Covered Money: Secrets of the Marketing Genius Who Built the World's Most Successful Chocolate Brands

(Hardback)

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The story of the man behind some of the worlds biggest chocolate empires.

Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store in a mall near you. Chocolate is a big business, and makes a lot of money. This book pulls the curtain back for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.

This book reveals business methods used to enable three of the worlds leading super-premium luxury Belgian chocolate brandsGodiva, Leonidas, and KC Chocolatierto compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores.

Brad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning with Godiva, during a career lasting thirty years. Read the fascinating story of how this happened to him.

Author Bio

Brad is the only American in history to have managed all three of Belgiums largest gourmet chocolate retail brands. He was among the first to coin the term lifestyle brand by understanding the emotional relationship between consumers and the products they buy. At Godiva, Brad set out to build a brand, not just sell chocolate, resulting in a $1 billion valuation. With Leonidas, Brad transformed the industry by introducing the chocolate caf, adding a full coffee menu to the stores. As his third act, Brad launched KC Chocolatier, a sustainable, vertically integrated manufacturer dedicated to giving back to the cocoa-producing regions. The thru line to this successful career has been a focus on retail marketing of promotional campaigns, seasonal packaging, and new product development. Brads forte is having the ability to put his finger on the pulse of what has commercial appeal. The author holds an MBA from Rollins College in Winter Park, Florida, and resides in Beverly Hills.