Pretentiousness: Why it Matters

(Paperback)

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What is pretentiousness Why do we despise it And more controversially: why is it vital to a thriving culture In this brilliant, passionate essay, Dan Fox argues that it has always been an essential mechanism of the arts, from the most wildly successful pop music and fashion through to the most recondite avenues of literature and the visual arts. Pretentiousness: Why it Matters unpacks the uses and abuses of the term, tracing its connections to theatre, politics and class, advocating critical imagination over knee-jerk accusations of elitism or simple fear of the new and the different. This book is a timely defence of pretentiousness as a necessity for innovation and diversity in our culture.

Reviews

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'Dan Fox makes a very good case for a re-evaluation of the word "pretentious". The desire to be more than we are shouldn't be belittled. Meticulously researched, persuasively argued - where would we be as a culture if no-one was prepared to risk coming across as pretentiousAbsolumentnowhere, darling - that's where.'

- Jarvis Cocker

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'Pretentiousness: Why It Mattersis more than a smartly counterintuitive encomium: it's a lucid and impassioned defence of thinking, creating and, ultimately, living in a world increasingly dominated by the massed forces of social and intellectual conservatism. I totally loved the book.'

- Tom McCarthy, author ofSatin Island

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'Dan Fox's book celebrates the art in artifice, the let's pretend in pretentiousness, arriving at an eloquent, important understanding of how culture has always provided an escape from the dreariness of routine work and productive life. Exhaustively researched and passionately written, recognizing those who audaciously "pretend" to beauty beyond their present means,Pretentiousnessis a deeply optimistic and affirming book.'

- Chris Kraus, author ofI Love Dick

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'In tackling so directly a term - "pretentiousness" - that has been thrown around too lightly for too long, Dan Fox has opened a fascinating, illuminating and barely glimpsed before perspective onto both culture and criticism. With clarity and persuasive argument he proves from an etymological basis that pretentiousness can be both good and bad - necessary even to cultural and artistic good health. This insightful book should be read like a contemporary reprise of an eighteenth-century essay on critical manners, for it shares with such texts the winning combination of wit, good sense and intellectual rigour.'

- Michael Bracewell, author ofEngland is Mine

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'Epoch-making, epic, historic, unforgettable, triumphant, age-old, inevitable, inexorable, and veritable. Pretentiousness will never look the same.'

- Elif Batuman, author ofEither/Or

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Author Bio

Dan Fox is a writer, filmmaker and musician. He is the author of Limbo (2018) and Pretentiousness: Why it Matters (2016), and is the co-director of the BBC film Other, Like Me (2020). For twenty years he was an editor and staff writer at Frieze magazine, and his essays and reviews have appeared in a wide variety of publications and journals. He is based in New York.