Adland: Searching for the meaning of life on a branded planet
By (Author) James P Othmer
UWA Publishing
UWAP
1st July 2010
Australia
Paperback
336
Adland is the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider's look at the astonishing transformation taking place in advertising's hottest idea factories; and an introduction to the people whose job is to know what makes us tick, what makes us lean in, what we think we need and don't know that we want. Amidst the tales of lavish shoots, agencies on the brink, and pampered mega-brands Adland is also a snapshot of how we live our lives on this earth at this particular moment...thirty seconds at a time.