Try It!: How Frieda Caplan Changed the Way We Eat

(Hardback)

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Description

Meet fearless Frieda Caplanthe produce pioneer who changed the way Americans eat by introducing exciting new fruits and vegetables, from baby carrots to blood oranges to kiwisin this brightly illustrated nonfiction picture book!

In 1956, Frieda Caplan started working at the Seventh Street Produce Market in Los Angeles. Instead of competing with the men in the business with their apples, potatoes, and tomatoes, Frieda thought, why not try something new Staring with mushrooms, Frieda began introducing fresh and unusual foods to her customerssnap peas, seedless watermelon, mangos, and more!

This groundbreaking woman brought a whole world of delicious foods to the United States, forever changing the way we eat. Frieda Caplan was always willing to try something neware you

Reviews

Baby corn Seedless watermelons Purple potatoes Whod eat that

Frieda Caplan was the plucky produce promoter who mainstreamed much of the worlds delicacies and innovative hybrids into the American kitchen. Starting her own eponymous companyFriedasin 1962, she ensured that her reputation was made in what was then an all-male wholesale produce business. Almost nothing was too far-out for Frieda; after all, spaghetti squash was just one more recipe card in search of a convert. However, even Frieda was stumped with the Chinese gooseberrybut sales took off after she renamed it a kiwi. Anyone who bites into a crunchy jicama or a fiery habanero purchased from a supermarket can thank the adventurous taste buds of this pioneering greengrocer. Rockliffs snappy sentences and rollicking alliteration make this a fun read-aloud: Farmers dug for tips on what to grow. Cooks peppered her with questions; mounds of mongosteen, heaps of jicama, and quantities of quince. Potters signature flat palette gives way to bright purples, brilliant reds, and crisp greens. The retro illustrations follow Frieda from her entry into a marketplace filled with boxes of bananas. Piles of potatoes. Truckloads of tomatoes to a consumer wonderland filled with boxes of donut peaches and cherimoyas....A delectable delight daring readers to embrace the 80,000 species of Earths edible plants. -- Kirkus Reviews *STARRED REVIEW * 11/1/20 *

Author Bio

Mara Rockliffis the author of many historical books for children, includingMesmerized, winner of the Cook Prize and an Orbis Pictus Honor book, andGingerbread for Liberty!, an ALA Notable Childrens Book and winner of the Garden State Childrens Book Award and Land of Enchantment Book Award. Under the pen name Lewis B. Montgomery, she wrote all twelve books in the popular Milo and Jazz Mysteries chapter book series, which has been translated into Spanish, French, and Chinese. She lives in Lancaster, Pennsylvania, with her family. Visit her online atMaraRockliff.com.

Giselle Potterhas illustrated many books, includingTry It!by Mara Rockliff,All by Himselfby Elana K. Arnold,andKate and the Beanstalkby Mary Pope Osborne, as well as her ownTell Me What to Dream About,This Is My Dollhouse, andThe Year I Didnt Go to School, about traveling through Italy with her parents puppet troupe when she was eight. She lives in Rosendale, New York, with her husband and two daughters. Visit her at GisellePotter.com.