Go: A Kidds Guide to Graphic Design

(Paperback)

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Description

Design is all around you. And whether you realise it or not, you are already a designer. InGo, renowned graphic designer Chip Kiddexplains not just the elements of design, including form, line, colour, scale, typography, and more, but most important, how to use those elements in creative ways. Like putting the word 'go'on a stop sign,Gois all about shaking things up and kids love its playful spirit and belief that the world looks better when you look at it differently. Kidd writes about scale: When a picture looks good small, dont stop there see how it looks when itsreallysmall. Orreally big. He explains the difference between vertical lines and horizontal lines. The effect of cropping a picture to make it beautiful or, cropping it even more to make it mysterious and compelling. How different colours signify different moods. The art of typography, including serifs and sans serifs, kerning and leading.The book ends with ten hands-on design projects for kids.

'An excellent introduction to graphic design through [the authors] own excellent work. Anyone interested in the subject, including most practitioners, will find it delightful.' Milton Glaser

Reviews

An excellent introduction to the subject. Delightful. Milton Glaser

I wish I had this book when I was a kid! Jeff Kinney, author ofDiary of a Wimpy Kid
Kidds folksy, conversational tone, in which he speaks directly to readers, is appealing. . . . This is a book not only for art classes, but also for courses in journalism, communications, media, and writing, for units on persuasive writing and advertising, and to demonstrate how strong visual images convey meaning and appeal." School Library Journal(starred review)

Beginning with the striking cover designa red stop sign reading "GO"this book challenges our assumptions about what we see and read. Kidd skillfully uses typography and illustration to demonstrate how graphic design informs the ways we make decisions that affect our lives. . . . An engaging introduction to a critical feature of our modern, design-rich environment. Kirkus Reviews

A series of lucid, witty, and absorbing analyses of graphic design techniques . . . tomorrows designers will want to grab a pencil and get going. Publishers Weekly

'GO: A Kidd's Guide To Graphic Design,' is pretty awesome. The Huffington Post

Kidd . . . uses his writing skill to make design theory more interesting and appealing for young artists. . . . A great choice for the high school student considering a design career and perhaps for older or younger readers as well. Library Journal

Chip Kidd is the worlds pre-eminent book-jacket designer. Hes done more than 1,000 of them, and built such a sterling reputation that several high-profile authors, including Oliver Sacks, have it in their contracts that Kidd design their book covers. The man has mastered graphic design. But thats not to say his job is without challenges. One of the more recent ones How to think like a 10-year-old. . . . Kidd faced that challenge to create his new book,Go: A Kidds Guide to Graphic Design. The book covers the fundamentals of graphic design: form, typography, content and concept. . . . Kidds book features many examples of great design, including some of his own covers, to illustrate points. Its as much a visual experience as an intellectual one, which is a measure of great graphic design. . . The ideas inGoare simple, whether it is playing with scale or how fonts convey meaning. And they are all put forward so clearly and with such visual flair that readers will walk away feeling like junior Milton Glasers. Many, actually, maybe not so junior. . . . Considering that its a Chip Kidd book, meaning fantastically designed, and that it covers a very popular subject, theres a good chance that some adults will grab it for themselves. The Globe and Mail

Chip Kidd has been called the closest thing to a rock star in the design world. . . . In his new book,Go: A Kidds Guide to Graphic Design, Kidd shares this rock star wisdom with the pubescent set, explaining the basics of typography, form, function, color, branding with playful narration and eye-popping visuals. . . . Its written for young readers aged 10 and up, but its witty, direct approach makes it a perfect primer for older design rookies as well. And the design of the book itself is, of course, far too beautiful to be reserved just for children. Co.Design, a Fast Company blog

The design superstar gives us a crash course in the field; not surprisingly the book itself is extraordinarily designed! Pop Candy, a USA Today blog

A thing of beauty. People Magazine

Author Bio

Chip Kidd is an award-winning designer whose work for Knopf and other publishers helped create a revolution in book design. He is also the author of two novels, The Cheese Monkeys and The Learners, as well as the graphic novel Batman: Death by Design. He lectures frequently on design, and his 2012 TED talk was cited as one of the 'funniest of the year'.Mr. Kidd divides his time among New York City; Stonington, Connecticut; and Palm Beach, Florida.