Understanding Advertising

(Paperback)

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Description

These days media can be very confusing. Is it fake news or do you just disagree with it Are you getting the facts or does the newcaster just want to push an opinion Are those ads trying to get you to buy something you can't afford or just telling you the price Can you trust what you read on social media Learn the answers in Cracking the Media Literacy Code.

Reviews

Advertising, propaganda, social media, and the news are explored here, both historically and currently, with an emphasis on the effect of modern technology. These topics are presented in a balanced manner. The authors aim to grow children into discerning, media-literate youngsters adept at making informed choices and opinions with their media experiences. . . .A necessary purchase for preparing children to navigate today's media-rich landscape.-- "School Library Journal, Series Made Simple"
These two titles did a great job of building awareness of how word choice is used to convince, promote, and influence opinion in positive and negative ways. They also do a great job of giving examples of how advertising and propaganda subtly infiltrate all forms of media.-- "School Library Connection"

Author Bio

Emma Carlson Berne has written more than a dozen books for children and young adults, including teen romance novels, biographies, and history books. She lives in Cincinnati, Ohio with her husband, Aaron, her son, Henry, and her dog, Holly. Emma Carlson Berne has written numerous historical and biographical books for children and young adults, as well as young adult fiction. She lives in Cincinnati with her husband and two sons. Emma Carlson Berne has written more than a dozen books for children and young adults, including teen romance novels, biographies, and history books. She lives in Cincinnati, Ohio with her husband, Aaron, her son, Henry, and her dog, Holly. Emma Carlson Berne has written numerous historical and biographical books for children and young adults, as well as young adult fiction. She lives in Cincinnati with her husband and two sons.