(Paperback)

Your success as a Software-as-a-Service (SaaS) company is completely dependent on acquiring and keeping users in your product. But if you're using traditional marketing tactics, you're likely struggling to scale your business quickly. That's because conventional marketing techniques focus on engaging prospects and users outside of the product.

(Paperback)

An essential introduction to the next revolution in computing and how it will affect businesses and consumers.

(Paperback)

The militarized legacy of the digital cloud: how the cloud grew out of older network technologies and politics.

(Paperback)

Why cloud computing represents a paradigm shift for business, and how business users can best take advantage of cloud services.

(Paperback)

"Why cloud computing represents a paradigm shift for business, and how business users can best take advantage of cloud services"--