Mastering Product-Led Growth: How to Build a Winning Product-Led Business

(Paperback)

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Description

In the subscription era, the product and customer success teams take center stage in driving customer lifetime value. Gainsight PX helps your team deliver superior product experiences while Gainsight's customer success platform helps to ensure customers are receiving business value
from the product. They're powerful alone, but even better together in terms of driving customer growth.

Author Bio

Mickey Alon is a 17-year industry veteran with significant software development and engineering experience. He is currently Chief Technical Officer and cofounder of Gainsight PX, a SaaS platform providing a personalized product experience platform that is transforming how companies build and monetize software. Most recently, Mickey was Group Vice President at Marketo, where he led global engineering and product management for web personalization and predictive content. He was also the CEO and cofounder of Insightera, which was acquired by Marketo in 2013.Myk Pono is a product-led growth strategist, advisor, consultant, and writer with over 12 years of experience building, managing, and growing subscription products.His mission is to help 1,000s of entrepreneurs to market and grow their products.Nick Bonfiglio is a 25-year industry veteran and one of the early Internet Software as a Service champions. He is the founder of and advisor to Gainsight PX, a SaaS platform providing a personalized product experience platform that is transforming how companies build and monetize software. Most recently, Nick spent seven years at Marketo, where, as EVP of Global Product, he was responsible for all product management, engineering, operations and technical support. At Marketo, he focused on building the product and the next-generation platform, and reimagining user interfaces for the future.