HBR's 10 Must Reads on AI, Analytics, and the New Machine Age (with bonus article "Why Every Company Needs an Augmented Reality Strategy" by Michael E. Porter and James E. Heppelmann)
By (Author) Harvard Business Review
By (author) Michael E. Porter
By (author) Thomas H. Davenport
By (author) Paul Daugherty
By (author) H. James Wilson
Harvard Business Review Press
Harvard Business Review Press
23rd April 2019
United States
General
Non Fiction
658.4092
Hardback
192
Width 139mm, Height 209mm
This book explains the business potential and pitfalls of the newest technologies that leaders and managers need to understand--now--to prepare their companies for success next year and beyond.Leading experts, such as Michael Porter, Tom Davenport, Marco Iansiti, Erik Brynjolfsson, Andrew McAfee, and Martin Reeves, explain how:
Audience: C-level leaders who want to know more about the strategy and business model implications of new technologies. Managers at all levels who want to know how new technologies will affect the creation of new products and services, as well as hiring strategies. General tech-interested audience--this book is for the Wired-reading manager who wants to get past "here's some cool tech" to "here's how this cool tech is going to affect your business."
Announced first printing: 25,000
Laydown goal: 7,500
"a timely, relevant compendium of HBR articles. The authors' insightshave value for CIOs and business people trying to use analytics in the running their businesses." -- CIO Magazine
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
Author social media/website info: hbr.org