The Death of Truth

(Hardback)

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Drawing on the front-row seat he has had as the cofounder of a company that uses journalists to track online misinformation, Steven Brill takes us inside the decisions made by executives in Silicon Valley to code the algorithms embedded in their social media platforms to maximize profits by pushing divisive content. He unravels the ingenious creation of automated advertising buying systems that reward that eye-attracting content, and describes the exploitation of that ad-driven machinery by politicians, hucksters, and conspiracy theorists. He also explains how the most powerful adversaries of America have used these American-made social media and advertising tools against us with massive disinformation campaigns. Brill explains how with the development of generative artificial intelligence everything could get exponentially worse-unless we act. Apropos of that, in The Death of Truth, he offers thoughtful, provocative but realistic prescriptions for how we can act and reverse course-proposals that are certain to stir debate, and even action. Finally, Brill chillingly recounts how his company's role in exposing Russian disinformation operations resulted in a Russian agent targeting him and his family. A best-selling author documents how facts-shared truths-have lost their power to hold us together as a community, as a country, globally, and how belief in "alternative facts" and conspiracy theories have destroyed trust in institutions, leaders, and legitimate experts. Drawing on the front-row seat he has had as the co-founder of a company that uses journalists to track online misinformation, Steven Brill takes us inside the decisions made by executives in Silicon Valley to code the algorithms embedded in their social media platforms to maximize profits by pushing divisive content. He unravels the ingenious creation of automated advertising buying systems that reward that eye-attracting content, and describes the exploitation of that ad-driven machinery by politicians, hucksters, and conspiracy theorists. He also explains how the most powerful adversaries of America have used these American-made social media and advertising tools against us with massive disinformation campaigns. Brill explains how with the development of generative artificial intelligence everything could get exponentially worse-unless we act. Apropos, in The Death of Truth, he offers thoughtful, provocative but realistic prescriptions for how we can act and reverse course-proposals that are certain to stir debate, and even action. Finally, Brill chillingly recounts how his company's role in exposing Russian disinformation operations resulted in a Russian agent targeting him and his family.

Author Bio

STEVEN BRILL is the author of the best sellers The Teamsters, America's Bitter Pill, and Tailspin, among other books. He has written for The New York Times, The Washington Post, and The New Yorker, and other national publications. Brill is the co-founder and co-CEO of NewsGuard, which rates the reliability of news and information websites. He is also the founder of The American Lawyer, Brill's Content magazine, Court TV, the CLEAR Registered Traveler program, and The Yale Journalism Initiative. He lives near New York City.