The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell
(Paperback)
Publishing Details
The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell
By (Author) Robert W. Bly
Entrepreneur Press
Entrepreneur Press
17th April 2018
United States
Classifications
Professional and Scholarly
Non Fiction
Sales and marketing
E-commerce: business aspects
Online marketing / Social media marketing
658.872
Physical Properties
Paperback
330
Width 152mm, Height 228mm
Description
Worldwide online retail sales totaled $1.9 trillion in 2016 and it's estimated that revenues will hit $4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers.
Author Bio
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in business-to-business and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. Praised by David Ogilvy, his work includes more than 90 books and regular columns for Target Marketing Magazine and The Direct Response Letter. He resides in Montville, NJ.
