The Future of the Electronic Marketplace

(Paperback)

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Description

The marketplace is the place of exchange between buyer and seller. Once one rode of mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people's ability to ask the right questions now and to take advantage of the opportunities that will arise into the 20th century. The contributors to this volume are movers in major industries that are remaking themselves in order to shape the global marketplace. They examine the consumers' power to assess and exchange goods and services over unparalled distances. They discuss the opportunities and risks posed by the integration between manufacturer and consumer, by the erosion of centralized authority, by real-time choice in every financial contingency, and by the fact that travel and transportation have been delegated to the machine processes that can best handle them. They also reflect on how to set an intelligent value on the coming changes, on the tools and procedures required to create this marketplace of marketplaces.

Reviews

"No manager can afford to ignore the impact of the emerging electronicmarketplace on business. The biggest rewards will accrue to those whocarefully study and learn from the experiences of pioneers such asthose compiled by Derek Leebaert in this volume." Erik Brynjolfsson , Associate Professor, MIT Sloan School of Management and visiting Associate Professor, Stanford Business School "The authors of these essays... are principal navigators of the newelectronic reality and provide thoughtful insight into the future of amarketplace that now can be only imagined."-- Booklist

Author Bio

Derek Leebaert is Professor of Management at Georgetown University's Graduate School of Business.