Web-Based Analysis for Competitive Intelligence

(Hardback)

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Description

Responding to the needs of market researchers, business analysts, CI professionals, and other decision makers who understand online technology, Vibert provides a series of problem-driven, analytical frameworks to help them make better senseand useof the vast amounts of information now available and easily accessed on the Internet. Organizational decision makers, forced to understand complex competitive environments, have two important aids; analytical tools and information sources. To be truly effective, these tools must be used in concert. Vibert's book focuses on these tools and their usages. In doing so it provides ways for organizational decision makers to protect their own operations as they seek to gain better knowledge of their competitors. Analysts, market researchers, corporate trainers, CI professionals, and others in decision-making capacities, in industries enabled by the Internet, will see quickly how well the content of Vibert's book fits what they do day-to-day. Academics and other teachers will find that the book challenges the traditional case method style of teaching by showing how real-time analysis can be brought into the classroom, the corporate training suite, and other places where information and knowledge are transmitted. Vibert maintains that real-time teaching or training depends on the use of library resourcesand the world's largest library is the Internet. Unfortunately, the net has grown so large so fast that stakeholders lack ways to organize the vast quantities of information available there. It is these ways, these tools and resources, that Vibert provides in his discussion of question-driven analytical frameworks, the core of his book.

Reviews

"In the past five years, there has been a deluge of books published in the area of CI and online secondary research....Most of them are shallow, hyped-up, and sensationalistic, with little substantive content....[This] book is a refreshing change from the run-of-the-mill publications, and a pleasant surprise. It is a how-to book that focuses on how analysts, researchers, and CI professionals efficiently manage the breadth of information and online resources that is available and how they can make effective, realistic inferences based in them, Reading a book that presents a wealth of information such as information sources, Web sites, and links can be exhausting. It is to Vibert's credit that he has presented the content in a manner that is easy to read without being journalistic and is informative without being tedious."-Journal of Marketing Research
I recommend this book for any CI professional, as well as any database researcher, who uses, or should use the Internet in developing CI analyses. While it is one of the few books to deal almost exclusively with analytical techniques, it is one of the very best.-Competitive Intelligence Review
In the past five years, there has been a deluge of books published in the area of CI and online secondary research....Most of them are shallow, hyped-up, and sensationalistic, with little substantive content....[This] book is a refreshing change from the run-of-the-mill publications, and a pleasant surprise. It is a how-to book that focuses on how analysts, researchers, and CI professionals efficiently manage the breadth of information and online resources that is available and how they can make effective, realistic inferences based in them, Reading a book that presents a wealth of information such as information sources, Web sites, and links can be exhausting. It is to Vibert's credit that he has presented the content in a manner that is easy to read without being journalistic and is informative without being tedious.-Journal of Marketing Research
"I recommend this book for any CI professional, as well as any database researcher, who uses, or should use the Internet in developing CI analyses. While it is one of the few books to deal almost exclusively with analytical techniques, it is one of the very best."-Competitive Intelligence Review

Author Bio

CONOR VIBERT is Assistant Professor of Business Policy at the Fred C. Manning School of Business, Acadia University, Nova Scotia.