Managing Green Technologies for Global Competitiveness

(Hardback)

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Environmental quality management is seen as a competitive strategy that could help a firm improve its bottom line. It is argued that being environmentally correct is good business that can provide competitive advantages to the firm in the long term and help it to survive and remain in business. To achieve environmental quality, top management must take the lead and refocus its objectives by redefining its customers. Rather than a focus only on "direct" customers who are consumers of the product, emphasis should be on the stakeholders of the environment since they can potentially influence the cost of doing business.

Author Bio

CHRISTIAN NDUBISI MADU is Research Scholar, Professor, and Management Science Program Chair at Pace University. He is the author of more than 70 research papers in refereed journals such as IIE Transactions, Decision Sciences, Journal of Operational Research Society, European Journal of Operational Research, and others. He is also the author of five books including Strategic Planning in Technology Transfers to Less Developed Countries (Quorum Books, 1992), Management of New Technologies for Global Competitiveness (Quorum, 1993), Experimental Statistical Designs and Analysis for Simulation Modeling (with Chu-hua Kuei) (Quorum Books, 1993), Strategic Total Quality Management (with Chu-hua Kuei) (Quorum Books, 1995).