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(Paperback)
By: David A. Aaker
ISBN: 9781847398352
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Readership/Audience: General
Publication Date: Jan 2010
UK Publication Date: 1st October 2009
Publisher: Simon & Schuster Ltd
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(Paperback)
By: Nick Westergaard
ISBN: 9781400242719
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Readership/Audience: General
Publication Date: May 2023
Publisher: HarperCollins Focus
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Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world.
(Paperback)
By: Jane Cunningham
ISBN: 9780241456002
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Readership/Audience: General
Publication Date: Jun 2021
UK Publication Date: 18th February 2021
Publisher: Penguin Books Ltd
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(Hardback)
By: Mic Wright
ISBN: 9781785121364
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Readership/Audience: General
Publication Date: Oct 2025
UK Publication Date: 12th June 2025
Publisher: Bonnier Books Ltd
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A manual for understanding the media; revealing the nuts and bolts of the media machine which impacts our lives every day.
(Paperback)
By: Catherine Kaputa
ISBN: 9781857885811
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Readership/Audience: General
Publication Date: Aug 2012
Publisher: John Murray Press
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Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.
(Paperback)
By: Tony Connelly
ISBN: 9780241982426
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Readership/Audience: General
Publication Date: May 2018
UK Publication Date: 3rd May 2018
Publisher: Penguin Books Ltd
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(Hardback)
By: Brett Gardner
ISBN: 9781804090572
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Readership/Audience: General
Publication Date: Feb 2025
UK Publication Date: 5th November 2024
Publisher: Harriman House Publishing
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Buffetts Early Years investigates ten investments that legendary investor Warren Buffett made in the 1950s and 1960searning him his first millionsand uncovers unique insights in the process.
(Hardback)
By: Carol J. Geffner
ISBN: 9780262047388
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Readership/Audience: General
Publication Date: Apr 2023
UK Publication Date: 22nd February 2023
Publisher: MIT Press Ltd
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"An examination of the factors that influence women's rise to leadership in male-dominated industries, informed by scholarly research and personal interviews"--
(Hardback)
By: Paola Cecchi-Dimeglio
ISBN: 9780262049931
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Readership/Audience: General
Publication Date: Nov 2025
UK Publication Date: 30th September 2025
Publisher: MIT Press Ltd
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A strategic guide to the AI-powered Metaverse how decision-makers, leaders, businesses, and policymakers can shape the next era of digital transformation.
(Paperback)
By: Brian Molitor
ISBN: 9781578269402
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Readership/Audience: General
Publication Date: Apr 2023
UK Publication Date: 25th April 2023
Publisher: Hatherleigh Press,U.S.
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(Paperback)
By: David A. Aaker
ISBN: 9781849830409
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Readership/Audience: General
Publication Date: Jul 2010
UK Publication Date: 29th April 2010
Publisher: Simon & Schuster Ltd
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(Paperback)
By: Russ Whitney
ISBN: 9780743291613
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Publication Date: Nov 2006
Publisher: Atria Books
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(Hardback)
By: James Collins
ISBN: 9781844135844
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Readership/Audience: General
Publication Date: Oct 2005
UK Publication Date: 1st September 2005
Publisher: Vintage Publishing
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This is a book about visionary companies.'
Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors.
(Hardback)
By: Tom Golisano
ISBN: 9781400217557
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Readership/Audience: General
Publication Date: May 2020
Publisher: HarperCollins Focus
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Built, Not Born is for current or aspiring business owners who feel nervous about the risks of entrepreneurship. Tom Golisano, self-made billionaire and founder of Paychex, believes starting a business isnt as risky as you might think and provides no-nonsense, often humorous advice on how to succeed in all phases of business ownership.
(Hardback)
By: Kara Swisher
ISBN: 9780349442129
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Readership/Audience: General
Publication Date: Jun 2024
UK Publication Date: 27th February 2024
Publisher: Little, Brown Book Group
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A witty, scathing, but fair account of the tech industry by a legendary journalist who has covered the Silicon Valley boom since the very beginning, and who is respected and feared in equal measure by everyone from Mark Zuckerberg to Tim Cook.
(Hardback)
By: Julie Bee
ISBN: 9781637744901
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Readership/Audience: General
Publication Date: Jun 2024
UK Publication Date: 18th June 2024
Publisher: BenBella Books
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A step-by-step, practical guide for business owners to overcome, prevent, and leverage burnout in ways that fuel their growth and success.
(Paperback)
By: John O'Keeffe
ISBN: 9781857882131
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Readership/Audience: General
Publication Date: Jul 1999
Publisher: John Murray Press
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Dealing with the application of the mind to eight thinking strategies which are based on the concept of triangular thinking. Outlines strategies for getting results from easy changes. Includes tips and exercises to focus each individual's thinking and energies on how to get results.
(Paperback)
By: Emily West
ISBN: 9780262543309
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Readership/Audience: General
Publication Date: Mar 2022
Publisher: MIT Press Ltd
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"An in-depth analysis of Amazon as a ubiquitous brand that has decisively shaped retail, both online and off, and normalized monpoly"--
(Hardback)
By: Sam Dogen
ISBN: 9780593328774
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Readership/Audience: General
Publication Date: Aug 2022
UK Publication Date: 21st July 2022
Publisher: Penguin Putnam Inc
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(Paperback)
By: Jo Haigh
ISBN: 9780749942465
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Readership/Audience: General
Publication Date: Oct 2009
UK Publication Date: 6th August 2009
Publisher: Little, Brown Book Group
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The essential guide to trading businesses from an expert in the field.
(Hardback)
By: Katherine Blunt
ISBN: 9780593330654
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Readership/Audience: General
Publication Date: Oct 2022
Publisher: Penguin Putnam Inc
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(Paperback)
By: Joseph A Schumpeter
ISBN: 9780061928017
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Readership/Audience: General
Publication Date: Nov 2009
Publisher: HarperCollins Publishers Inc
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(Hardback)
By: Joe Mayes
ISBN: 9781529960716
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Publication Date: Oct 2025
UK Publication Date: 18th September 2025
Publisher: Ebury Publishing
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(Hardback)
By: Roseann O'Reilly Runte
ISBN: 9781668023853
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Readership/Audience: General
Publication Date: May 2024
Publisher: Simon & Schuster
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