(Hardback)

Contends that marketing performs an essential societal function - and does so democratically. This work maintains that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices, and lays out the six fundamental characteristics that marketing and democracy share.

(Paperback)

(Paperback)

(Paperback, 25th edition)

The global financial crisis is different to other recessions. It challenges many economic fundamentals. Its resolution will fundamentally change the world and the way business is done. After the Crisis projects this new future, analyses the causes and historical parallels, and examines the limits of growth.

(Paperback, 28th edition)

Is Australia still the Lucky Country This edition explores Australia now - the sources of power, influence and fragility. As the economic balance of power shifts in the Asia Pacific and leaders consider the new carbonless economy, change is inevitable. What do we want Australia to be like in this new world It is time to again learn from the past.

(Paperback)

Innovation is the lifeblood of a growing businesses. Traditionally it means a new idea, device, technique or method but increasingly it is now also referred to ideas that provide better solutions, meet the needs or even provide the answers to something not yet a problem.

(Hardback)

Explains how poorly designed government guarantees for Fannie Mae and Freddie Mac led to the debacle of mortgage finance in the United States, weighs different reform proposals, and provides practical recommendations. This book unravels the dizzyingly immense, highly interconnected businesses of Fannie and Freddie.

(Paperback, Third Edition)

(Hardback)

Why do top business schools espouse mission statements that promise to 'educate the leaders of the future' - yet fail to give leadership its intellectual due This book seeks to bridge this disconnect. It helps to elevate leadership to a higher intellectual plane - and to shape the research agenda for the next generation of leadership scholars.

(Paperback)

Based on the author s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to...

(Hardback)

(Hardback)

The one book every entrepreneur needs to launch and grow a business.

(Hardback)

(Hardback)

(Paperback)

If you need the best practices and ideas for achieving career growth and fulfillment—but don't have time to find them—this book is for you. Here are 9 inspiring and useful perspectives, all in one place.

(Paperback)

Most companies waste billions of dollars on technology. Don't be one of them. This collection of HBR articles helps you: clarify corporate strategy with your IT department; fund only IT projects that support your strategy; transform IT investments into profits; build one technology platform for your entire organization; and, more.

(Paperback)

Is your company's top talent jumping ship as good replacements become harder to get his collection of HBR articles helps you: look for good people in all the right places; interview more effectively; make and keep compelling promises to candidates and employees; and, mitigate the risks of hiring stars from other companies.

(Paperback)

How can management cure health care's ills This book includes "HBR" articles that propose several remedies: organizing doctors into teams; focusing incentives on patients' recovery; saving lives and dollars by designing clearer work processes; and bridging the divide between clinicians and administrators.

(Paperback)

Offers you the best practices and ideas for turning sustainability into competitive advantage. This book offers a collection of "HBR" articles that can help you: craft strategy to compete on green turf; redesign your business model, products, and processes to achieve green goals; and parlay your efforts into lower costs and higher revenues.

(Paperback)

Offers you the best practices and ideas for making your supply chain strong. This collection of "HBR" articles can help you: use your supply chain as a competitive weapon; gain customers' trust by revealing where your products come from; collaborate with other companies even rivals to achieve scale; and align partners' interests with your own.

(Paperback)

Offers you the best practices and ideas for creating business models that drive growth. This collection of "HBR" articles can help you: reinvent your business profitably; set your model up for success with a winning competitive strategy; test and change your assumptions about customers; and spot trends that could transform your business.

(Paperback)

Great entrepreneurs don't take risks. They manage them. This title includes a collection of articles that helps you: zero in on your promising prospects; set a clear direction for your start-up; test and revise your assumptions along the way; tackle risks that could sabotage your efforts; carve out opportunities in emerging markets; and, more.