(Hardback)

Presentng a model for understanding the relationship between value and experience, this book shows how companies can leverage that knowledge to transform ordinary products and services into experiences that customers consider extraordinary. It helps managers, marketers, and strategists recognize what customers want and how to deliver it.

(Hardback)

(Paperback)

Stephen Nathanson's clear-sighted abridgement of Principles of Political Economy, Mill's first major work in moral and political philosophy, provides a challenging, sometimes surprising account of Mill's views on many important topics: socialism, population, the status of women, the cultural bases of economic productivity, the.

(Hardback)

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.

(Paperback)

(Paperback)

"It can be messy and overwhelming to figure out how to solve thorny problems. Where do you start ... Whether you are deciding between colleges, navigating a career decision, helping your aging parents find the right housing, or expanding your business, [this book suggests using the] AREA Method to make complex personal and professional decisions"--Amazon.com.

(Hardback)

Aims to prove that business process improvement is not a fad. This book addresses the backlash against process movements like reengineering, by explaining why businesses can decline even as process reform is creating dramatic efficiencies and savings. It presents an economic model for deciding which business processes are worth the investment.

(Hardback)

Provides numerous examples of firms that have succeeded or failed in combining business change and technology initiatives. This text also highlights the roles of organizational structures and human resource programs in developing process innovation.

(Hardback)

Shows the disastrous consequences of years of bad outsourcing decisions and underinvestment in manufacturing capability. This title details how government must change the way it supports basic and applied scientific research, and promotes the collaboration between business and academia needed to tackle society's big problems.

(Hardback)

Views that how fast and how often a company can develop new products can determine whether or not it survives. This book integrates activities in Research and Development, strategy, product development, and marketing to form a view of the product creation process that leads to value creation for employees, customers, and owners.

(Hardback)

Offers ideas and provides an outlook on critical economic issues facing businesses and governments around the world. Consisting primarily of articles originally published in "The McKinsey Quarterly", each volume combines provides the insights that leaders need to operate effectively in the global economy.

(Hardback)

Most managers assume that surviving, especially in recessions, requires slashing wages, benefits, and other workforce expenses. And lowest-skilled workers are often viewed as the most expendable. This book overturns these assumptions. It demonstrates that lower-skilled employees in call centers, repair services, product assembly aren't expendable.

(Hardback)

"Profit over Privacy gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising"--

(Paperback)

A professional guide to publishing success for the new and struggling author. Whether you write fiction or nonfiction, it can help you to understand more about the publishing industry, write the right book for the right audience, build promotion into your book, write a successful query letter and book proposal, and get your book into bookstores.

(Paperback)

(Paperback)

"A no-budget, brass tacks guide to starting a business with examples from subcultural movements"--

(Hardback)

Shaken by the dramatic inroads made by Japanese competitors into high-tech electronics, a number of US electronic firms joined forces in 1982 to form the first US for-profit research consortium: MCC (Microelectronics and Computer Technology Corp.). This book describes MCC's formation and the problems it encountered.

(Hardback)

(Hardback)

Reveals the patterns through which innovation occurs in established companies, and identifies the managerial competencies firms need to make radical innovation happen. This book distills an interdisciplinary approach to mastering challenges. It features evidence from a study of innovation projects within ten corporations including IBM and DuPont.

(Paperback, Second Edition)

The trials and tribulations of firebrand union organizers, from the 1930s--1970s, are brought to life here, in their own words.

(Hardback)

Shows you how to accomplish successful transformational change in your firm in just 90 days. Based on ten years of research into more than 500 leading companies - including 3M, IBM, GE, Nissan, Apple, Bay Networks, Verisign, HP and Best Buy - this book demystifies fast, effective change and lays out a roadmap for achieving it.

(Hardback)

(Paperback)

(Paperback)

In this illuminating book, Stephen Barber redefines the Fourth Industrial Revolution for our politics, our societies and those who seek to lead.