(Paperback, 3rd Revised edition)

Despite enormous changes in the economy and the labor force since the previous edition of this classic text was published in 1994, one thing has remained constant: change itself.

(Hardback, 3rd Revised edition)

Despite enormous changes in the economy and the labor force since the previous edition of this classic text was published in 1994, one thing has remained constant: change itself.

(Paperback)

(Hardback)

(Paperback)

(Paperback)

Using actual case histories that readers can apply directly to their businesses, two experts in organizational behavior, corporate culture, and customer service demonstrate how to dramatically improve a company's overall performance by motivating behind-the-scenes workers. Deal is the bestselling author of Corporate Cultures, which has sold 75,000 copies.

(Paperback)

(Paperback)

The account of the pop cult capital of the UK by Dave Haslam, one of Manchester's top DJs and journalists.

(Hardback)

Treating the market as a complex social category, and not just as a purely economic phenomenon, this book presents two frameworks for analyzing the market in relation to society. The result is an original and enlightening examination of such subjects as the nature of the market, market laws, equilibrium, and prices.

(Hardback)

Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers.

(Hardback)

How to harness both management strategies and marketing tactics to the cause in the commercial airplane industry is the subject of this book.

Primary among the challenges faced by firms is industrial rationalization.

(Hardback)

This text examines the strategies and struggles of the professionals who are responsible for marketing ready-made food products for a Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.

(Paperback)

This text examines the strategies and struggles of the professionals who are responsible for marketing ready-made food products for a Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.

(Paperback)

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.

(Paperback)

(Paperback)

Marketing Your Startup shares compelling stories and spotlights strategies for igniting growth.

(Hardback)

In today's knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, advertising agencies, IT specialists, and financial advisors, face a dazzling array of opportunities and challenges.

(Hardback)

Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.

(Paperback)

Big business awaits the professional who can best navigate the complex world of international trade. Learn how to master the world of import/export today!

(Paperback)

This book will open your eyes up to the value and importance of creating a business model that has recurring revenue. Learn the three types of recurring revenue models and how you can identify a niche in your current business or new business to create one or multiple new forms of recurring revenue that will give you predictability, stability and increase your businesses enterprise value.

(Hardback)

(Paperback)

(Paperback)

Analyses eleven cases of Australian high-technology innovation, exploring where we have gone right and where more could have been achieved. Drawing lessons from both the successes and failures, this title provides insights into Australian innovation management, and the challenges that lie ahead.

(Paperback)

A Valuable Meeting and Procedural
Reference for Business Corporations,
Boards, and Shareholders