(Paperback)

Showing how people in business suffer from the same feelings of anxiety and helplessness that beset the characters in "The Wizard of Oz," this volume reveals how employees can move beyond victimization to overcome obstacles, accept responsibility, and rise to new heights of achievement.

(Hardback)

(Paperback)

Image is a tool that guarantees success-but only if you know how to use it. The Persona Principle will teach you the most powerful image-marketing secrets of the world's leading enterprises. Whether your goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, this book will guide you to the best personal for success.

(Hardback)

The essays in this volume explore the phenomenon of foreign industrial recruitment in terms of the experience of six mid-American states--Michigan, Ohio, Indiana, Illinois, Kentucky, and Tennessee--in attracting Japanese automobile assembly facilities.

(Hardback)

Focusing on the adoption of color television standards in France, this work notes the degree to which technical standards are the result of political and economic phenomena and demonstrates how small technical differences are exploited for large gains.

(Paperback)

(Hardback)

Puts the politics of the oil industry in global context. This book examines the major players, the issues, and the most important oil-exporting countries. It provides a balanced portrait of the industry that looks beyond its role in war and Middle East politics. It is accessibly written for the lay reader.

(Paperback)

Helps you to overcome negative attitudes, such as fear and lack of confidence, and replace them with the traits of a positive thinker: optimism, determination, patience and focus. This book shows you how you can deal more effectively with tough situations and difficult people, and dramatically improve your performance and confidence at work.

(Paperback)

(Paperback)

and reveals why we must - and how we can - change our economic culture in this time of crisis.

This is a masterful roadmap for prosperity, a programme designed to bridge divides and provide a way forward that we - and our leaders - ignore at our peril.

(Paperback)

For nearly sixty years, the Soviet Union had the most militarized economy in history. The sheer volume of arms produced, and the physical and human dimensions of the industrial apparatus used to produce those arms, was unmatched.

(Paperback)

"The Principles of Inbound Marketing for Small and Start-Up Business" is to help you better understand inbound marketing and provide easy-to-understand, concrete information you can use in your marketing efforts today to grow your business.

(Hardback)

(Hardback)

Compares the policies of Russia, China, and the U.S. and finds that American reluctance to openly use propaganda is advancing the cause of communism.

(Paperback)

(Paperback)

According to Fixer Jay, many wealthy investors earn 20, 30, and even 40 times more money than the average person--but that doesn't mean they're 20, 30, or 40 times smarter, nor do they work that much harder. The big difference is in how they manage their financial affairs. In The Real Estate Fisherman, you'll learn how to invest in real estate and manage your finances like a millionaire.

(Paperback, 2nd edition)

Your next real estate investment doesnt have to be so risky. Learn how to crunch the right numbers before you commit capital.

(Hardback)

(Paperback)

(Paperback)

The definitive history of the wealthy over more than two millennia.

(Paperback)

An associate editor of Money gives priceless advice on one of the best investments available. Thanks to mutual funds, a vast number of ordinary people have enough money to buy a home, educate their children, and provide for their future.

(Hardback)

This is the first full-length history of the Scottish cotton industry, from its beginnings in the late eighteenth century to its premature decline in the years leading up to the First World War. -- .

(Paperback)

In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to Americas first class of professional marketers.

(Paperback)

A panoramic survey of the interactions between American business and public policy, from J.P. Morgan to Lee Iacocca.