(Hardback)

Outlines the shift from a more bureaucratic society and leadership model to an interactive, collaborative one - and provides crucial advice on how to become a leader we need. This book offers provocative psychological insight and thoughtful analysis of social and cultural changes.

(Paperback)

Negotiation is not an argument.

(Hardback)

In advertising, most Hall-of-Famers J Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others point to one individual as the 'father' of modern advertising: Albert D Lasker. This title tells the story of Albert Lasker, the ingenius and tormented father of modern advertising.

(Paperback)

(Paperback, Second Edition)

Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.

(Hardback)

"Giving customers a good experience is still the route to loyalty, a good brand, and profitable sales. Here is how businesses large and small deliver it. And how you can, too"--Foreword.

(Paperback)

(Paperback)

Originally published in hardcover in 2009.

(Hardback)

The surprising story of how middle class Americans are reaching across class lines and taking a stand against an unfair economy.

(Hardback)

(Hardback)

From a leading European figure in finance and economics, a look at the once and future role of central bankersthe pivotal players in shaping the global economy.

(Hardback)

Details a holistic five-step plan for both reducing the negative and exploitive nature of the current system and ensuring positive social and economic growth for the future. This book calls for a re-examination of ideals, and urges business away from competition and rivalries and toward a globally-conscious and constructive model.

(Hardback)

Offers examples - from Hewlett Packard to Microsoft to British Petroleum - of companies whose shareholders have wielded their control in ways that were unimaginable.

(Paperback)

The sharp increase in oil revenues since 2002 has left the Arab Gulf States with billions of petro-dollars. But how will these countries fare in the post-oil era The rulers of these states are taking serious measures to ensure the survival of their economies, and indeed their regimes, in a world with scarce mineral resources.

(Hardback)

Is your company delivering products to customers at the right time, place, and price - with the best possible availability and lowest possible cost and working capital This book explains how to reinvent your supply chain to avoid those errors and turn your supply chain into a competitive weapon that produces economic profit for your firm.

(Paperback, Third Edition)

A completely new investigation of the fair trade phenomenon, from the origins to what it is likely to become.

(Paperback)

An incisive introduction to global finance-the current mechanisms and the need for control and reform.

(Paperback)

Many people would like to consider ethical issues when going on holiday but don't know where to start. This guide gives an introduction to the issues. It aims to demystify the impacts of global tourism, one of the biggest industries in the world. It also takes in themes like the gap year, and the role of travel and vacations in western cultures.

(Hardback)

Offers a way to think about economic growth and business management. This book explores the roots of modern economic theory and declares it outmoded and wrong. It suggests that markets and growth can best be explained by drawing on the field of complexity economics: the study of markets and social systems as complex adaptive systems.

(Hardback)

(Paperback)

An engaging look behind the curtain of one of America's most important companies.

(Hardback)

An engaging look behind the curtain of one of America's most important companies.

(Hardback)

(Paperback)

A comprehensive, step-by-step guide that covers information an aspiring small business owner needs to know before getting started. It provides answers to such questions as: Have you thought about your market Do you know how contracts work How about the difference between an employee and an independent contractor And, more.