64 Shots: Leadership in a Crazy World

(Hardback)

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64 Shots: Leadership In a Crazy World is a compendium of value-accelerators for business and life. It is gathered as a 64-shot method from the astute observations and remarkable life of creative business leader and iconoclast Kevin Roberts. A provocative figure traversing the peaks of global commerce, media and sport, Kevin Roberts (creator of the ground-breaking idea Lovemarks) is recognised as one of today's most uncompromisingly-positive and inspirational leaders.

Reviews

"We get 50 books a day at Bloomberg, every day, all year, and 64 Shots is far and away the most gorgeous and beautiful book to have walked in the door in years. 64 Shots is my book of the summer."
-Tom Keene, Bloomberg News

"Kevin Roberts does, well, a Kevin Roberts hat trick. 64 Shots is pure Roberts magic--practical as hell, applicable in the next 15 minutes, a life guide, and pure inspiration in terms of both content and design."
-Tom Peters, Business Maverick

"Roberts uses his British/New Zealand heritage to serve up unfiltered, un-PC and unbelievably wise stories that weave in hilarious and momentous encounters with world leaders in politics, sports and business. He draws on all that has informed his thinking to transform ours. It is 64 shots of adrenalin, inspiration, affirmation and a GPS for starting and leading an organization where whatever you planned yesterday is likely to be toppled over by today's events."
-Tammy Sachs, CEO of Sachs Insights

As Seen In:
Bloomberg Surveillance
Entrepreneur
Forbes Leadership
Fox Business
Huffington Post
PR Weekly
USA Today

Author Bio

Kevin Roberts is a creative business leader and iconoclast whose current career roles include Executive Chairman of Saatchi & Saatchi, one of the world's most iconic advertising brands, and Head Coach of Publicis Groupe, the world's third largest communications group. He was previously CEO Worldwide of Saatchi & Saatchi (1997-2014), and has held leadership positions at Gillette, Procter & Gamble and Pepsi-Cola throughout the world. His business books include the groundbreaking Lovemarks: The Future Beyond Brands (powerHouse Books, 2004) published in 18 languages. Kevin Roberts is Honorary Professor of Creative Leadership at Lancaster University, Honorary Professor of Innovation and Creativity at the University of Auckland Business School, and Honorary Professor of Leadership and Innovation at the University of Victoria (B.C.) School of Business. He advises national organizations and global brands across commerce, media and sport. He lives in New York City and Arizona USA, Auckland New Zealand, and Grasmere in England's Lake District. In 2013 he was made Companion of the New Zealand Order of Merit.