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What power do you have to influence others More than you know. Discover the key you already possess to unlocking your leadership potential.

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The essentials of a high-tech consumer "profile", then dig into the implications this holds for developing successful marketing strategies. They synthesize the current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and viewpoints to bear on it.

(Paperback)

This critical resource gives managers, HR, and anyone who may come into contact with someone in trauma---including workplace violence, harassment, assault, illness, addiction, fraud, bankruptcy, and more---the tools they need to be prepared for what lies ahead.

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Every day, at work and at home, we are called on to perform, but is it possible to make the important performances outstanding Whether you want to impress people at work or inspire your family and friends, this work shows you how to make your performance bigger, better, bolder ...worthy of an encore.

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Now that the US is not the world's biggest banker, its future as a superpower is looking shaky.

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Covering the period c.1200-c.2000, this book provides an innovative investigation of entrepreneurship in a long-run historical perspective, presenting new insights into the personal characteristics of successful business people and deepening our understanding of the roots of industrialization and economic growth.

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Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.

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Like a detailed trail map through the jungle of finance, this book guides readers past small-business financial pitfalls, showing readers how to fine-tune operations and enhance profitability.

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There are few absolutes in business, but here is one: Thriving businesses employ a superior team. In this book, business veteran Ken Tanner guides entrepreneurs through the three critical components of staffing a businessrecruiting, teambuilding, and retention.

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Everyone knows the typical entrepreneurial success story: A couple of entrepreneurs have a great idea, work their tails off to establish the business and, before long, they're set for life.

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In addition to helping you level the playing field with technology salespeople hawking everything from handheld devices to complex networks, Rhoads answers the following questions:

How do I get the promised benefits of information technology

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Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets-key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.

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This practical book takes the entrepreneur past the business plan and into the toughest business game they'll ever face-self-management for daily and long-term success.

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Where do you get capital What are investors looking for How do you ask for money in a way that gets results This book answers these and many other critical questions. It also shows how to develop long-term relationships with financial partners - the people who can help keep a business humming throughout its life.

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The final entry in this all-you-need-to-know series summarizes the best points in the previous 12 books, updates many of them, and integrates must-have knowledge into a unified, indispensable whole.

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The consummate sales pro helps entrepreneurs and their salespeople improve results by selling more goods or services more consistently-and at higher price points and greater margins.

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It's one thing to come up with a good business idea, and quite another to marshal the people, money, and other resources entrepreneurs need to make the dream a successful reality.

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Entrepreneur, ad man, and writing teacher Dennis Chambers shows how entrepreneurs can persuade people, through skillful writing, to pony up capital or contracts. This book is about how to be persuasive in two key skills in business: writing proposals and writing business plans.

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Drawing from fifty years of experience, research, and observation in entrepreneurial strategy, Tom Cannon offers a game plan for entrepreurs. At the heart of the book is an emphasis on how entrepreneurs can execute ambitious visions and strategies by mastering the basics and recognizing opportunities to continuously improve and innovate.

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A rich description of the entrepreneurial process based on representative samples of nascent entrepreneurs and new firms, with emphasis on the contributions of these new firms to economic growth, special situations of women and minorities, and implications for government policy.