Bezonomics: How Amazon Is Changing Our Lives, and What the World's Best Companies Are Learning from It

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'Aneasy and engagingread...Quite often, though, it iseye-opening'Hugo Rifkind,The Times
'Does a valuable job of explaining how Amazon sees itself'Financial Times

Amazon is the business story of the decade. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creationmachines in history.

Like a giant squid, Amazons tentacles are squeezing industry after industry and, in the process,upsetting the state of technology, the economy, job creation and society at large. So pervasive is Amazons impact that businessleaders in almost every sector need to understand how this force of nature operates and how they can respond to it.

Saying you can ignore Jeff Bezos is equivalent to saying you could ignore Henry Ford or Steve Jobs in the earlyyears of Ford and Apple. These titans monumentally changed how we do business, redefining the rules on aglobal scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for businessand societal disruption. He has turned the retail industry inside out, is swiftly dominating cloud computing, media andadvertising, and now has his sights trained on every other domain where money changes hands and business is transacted.

But the principles by which Bezos has achieved his dominance - customer obsession, extreme innovation and long-termmanagement, all supported by artificial intelligence turning a virtuous-cycle 'flywheel' - are now being borrowed and replicated. 'Bezonomics' is for some a goldmine, for others a threat, for still others a life-shaping force, whether theyre in business or not.

Brian Dumaines Bezonomics answers the fundamental question: how are Amazon and its imitators affecting the way we live,and what can we learn from them

Author Bio

Brian Dumaine is an award-winning journalist and a contributing editor at Fortune magazine. In addition to Bezonomics, his works include The Plot to Save the Planet, and, with three coauthors, Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy. He and his wife live in New York.