Building A Better Business: The Key to Future Marketing, Management and Motivation

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Description

Starting from the premise that people's attitudes to business have changed: both the role businesses should play in the world and how individuals can achieve a better work-life balance, this book shows how you can build a better and more successful business and achieve more satisfaction in the process. With chapters on better ways to win and keep customers, better kinds of products and services, better brands for lasting value, better marketing, better public relations and publicity, better leadership, better ways to organise, better ways to make things happen, better teams and better targets, goals and incentives, it is an intensely practical and also inspirational guide to how you can build a better future for your business and yourself.

Reviews

Mr Dixon has a heavyweight reputation in the business world with the Wall Street Journal hailing him as a "global change guru" ... One of the most stimulating and challenging reads in this field for a very long time. -- Tony McDonough * Daily Post *

Author Bio

Dr Patrick Dixon is England's leading futurologist. He is Fellow at the Centre for Management Development at the London Business School and the author of ten books. He is on more than 80 TV and radio programmes a year and lectures to an average of 4,000 people a year.