A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses

(Hardback)

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With unequaled insight, business experts profile 12 outstanding, sustainable, small- to medium-sized enterprises and explain how their green strategies and methods have helped them succeed. A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success. The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits.

Author Bio

Fred Andreas is a principal architect registered in the state of Colorado and a National Certified Architect, NCARB LEED, AP. Elizabeth S. Cooperman is professor of finance in the Business School at the University of Colorado, Denver. Blair Gifford is associate professor of health administration and management in the Business School at the University of Colorado, Denver. Graham Russell is executive director of Connected Organizations for a Responsible Economy (CORE), Denver, CO.