How to Write Proposals that Produce

(Paperback)

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Description

Writing successful proposals involves a sound understanding of what a proposal is and what it should do; knowledge of the proposal readers and the problem(s) they need solved; and the necessary oral and writing skills to present information clearly, concisely and persuasively. In "How to Write Proposals that Produce", authors Joel P. Bowman and Bernadine P. Branchaw thoroughly detail these principles through a step-by-step guide broadly designed for individuals, businesses and industries, technical writers, governmental agencies, and nonprofit organizations. The authors define a proposal, its purposes and its types; describe a variety of proposal audiences and their communication styles; outline their strategies for a proposal's success; and recount the writing process from a proposal's beginning to end. Nearly 50 examples of sample documents, abstracts, table of contents, formats and headings are provided. Each chapter ends with a review of its contents.

Reviews

It is full of tips, lists, and guidelines that are practical for every proposal writer. * Technical Communication *
The information is solid and essential for any business depending upon proposal-writing skills. * The Bookwatch *
Bowman and Branchaw should be commended. . . . [T]he business professional will find it a noteworthy addition to his or her personal reference library. Students who are assigned this text in an advanced professional writing or business course would be wise to do the same. * The Bulletin *
I worked as a marketing assistant for a civil engineering first . . . through my experience I learned an absolute truth of business communication: Analyze your audience, then write about their needs and desires. What a shame that I didn't know about this book. * Business Information Alert *

Author Bio

Joel P. Bowman, PhD, is professor of business information systems, College of Business, Western Michigan University, Kalamazoo. He has published reference books and textbooks, and frequently lectures on the importance of successful communication in business. Bernadine P. Branchaw, EdD, now deceased, was a professor at Western Michigan University, Kalamazoo. She published reference books and textbooks and frequently lectured on the importance of successful communication in business.