Let the Story Do the Work: The Art of Storytelling for Business Success

(Paperback)

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People forget facts, but they never forget a good story.Let the Story Do the Workshows how the art of storytelling is key for any business to achieve success.

For most, theres nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story.

As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals.

InLet the Story Do the Work, you can learn to:

• Capture attention
• Engage your audience
• Change minds
• Inspire action
• Pitch persuasively

When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, youll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

Author Bio

Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is currently teaching in the executive education programs at Northwestern University's Kellogg School of Management.