Pitch Perfect: How to Say It Right the First Time, Every Time

(Paperback)

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Description

Saying the right thing the right way can make the difference between sealing a deal or losing an account, advancing your career or suffering a demotion. You need to be pitch perfectto use precisely the right tone to convey the right message to the right person at the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message.

McGowan lays out his effective Seven Principles of Persuasion, lessons that are highly effective and easy to learn, implement, and master, including:

The Scorsese Principle: Hold your audiences attention with visual images. Direct the film that plays in your listeners mind.
The No-Tailgating Principle: Avoid verbal fender-benders and career-wrecking moments by maintaining a safe talking distance. When in doubt, slow your speaking pace and pause more frequently.
The Pasta-Sauce Principle: Cure others's boredom by boiling down your message, making it as rich and brief as possible.

With Pitch Perfect you ll learn to communicate with confidenceand leave your listeners remembering you long after youve left the room.

Reviews

With Bill McGowan's book in front of you, your days of thinking "I wish I had said that" will be behind you. His peerless advice offers readers a real chance to be heard and to succeed. -- Sheryl Sandberg "Bill McGowan has captured the indefinable human essence of his teaching on the written page. You are assured of learning more than you can imagine while enjoying Pitch Perfect." -- Wynton Marsalis, managing and artistic director, Jazz at Lincoln Center "[This] guidebook...is evenhanded and straightforward and brims with advice for anyone hoping to brush up on public speaking, effective presentation skills and interviewing prowess both within and outside of the contemporary workforce marketplace." -- Kirkus Reviews "Success depends on having a great game plan. In Pitch Perfect, Bill McGowan provides just that-winning strategies for how to improve your communication skills, especially in life's red-zone situations." -- Eli Manning, quarterback, New York Giants "In today's world of micromessages and fleeting attention spans, connecting with your audience is more important than ever. Bill McGowan's Pitch Perfect provides valuable and proven strategies for anyone looking to communicate effectively." -- Denise Morrison, president and CEO, Campbell Soup Company "Bill McGowan has identified a fresh and simple way for us to rethink how we communicate. His innovative strategies work not just in our professional lives but in everyday life as well. That's why he's an excellent teacher and why I always enjoy working with him." -- Daniel Ek, CEO, Spotify "Bill McGowan proves in Pitch Perfect what his clients already know-he is the premiere communications coach in business today. His insightful advice and strategies work." -- Thomas Keller, The French Laundry "You can learn to express yourself more effectively, handle difficult conversations gracefully and deliver a great presentation by following and practicing...McGowan packs the book with valuable examples of what was said versus what should have been said...Filled with smart, valuable advice, Pitch Perfect is a home run." -- Success

Author Bio

Bill McGowan is the founder and CEO of Clarity Media Group. A two-time Emmy Awardwinning correspondent, McGowan has conducted hundreds of interviews with newsmakers, CEOs, celebrities, authors, editors, attorneys, and athletes. McGowan now uses that experience to coach and train everyone from corporate CEOs to celebrities such as New York Giants quarterback Eli Manning, the actress Katherine Heigl, and the jazz great Wynton Marsalis. He also speaks regularly to large corporate audiences at such companies as Credit Suisse, Cond Nast, and Campbell's.Alisa Bowman has collaborated on seven New York Times bestselling books. Her articles have appeared in Prevention, Family Circle, , and many other national magazines.