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The 5 Paths to Persuasion: The Art of Selling Your Message
(Paperback, New edition)
Publishing Details
Full Title:
The 5 Paths to Persuasion: The Art of Selling Your Message
Contributors:
By (Author) Robert B. Miller
By (author) Gary A. Williams
Publisher:
Little, Brown & Company
Imprint:
Warner Books
Publication Date:
1st September 2005
Edition:
New edition
Country:
United States
Classifications
Readership:
General
Genre:
Fiction/Non-fiction:
Non Fiction
Main Subject:
Dewey:
658.45
Physical Properties
Physical Format:
Paperback
Number of Pages:
256
Dimensions:
Width 152mm, Height 229mm
Description
It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of "The 5 Paths to Persuasion". This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.
