The Bezos Blueprint: Communication Secrets that Power Amazon's Success

(Hardback)

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Description

The communication and leadership secrets of Amazon founder Jeff Bezos and how to master them, from Carmine Gallo the bestselling author of Talk Like Ted. Jeff Bezos built Amazon. A dreamer who turned a bold idea into the world's most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world's largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon's astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak and motivate teams and customers. The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you. 'Carmine Gallo examines more than two decades of Bezos letters to reveal the writing and communication strategies that should be taught to everyone with a story to tell' Marc Randolph, Co-Founder and First CEO of Netflix

Reviews

Unique and actionable insights that will help anyone sharpen their communication skills --

Carmine Gallo examines more than two decades of Bezos letters to reveal the writing and communication strategies that should be taught to everyone with a story to tell -- Marc Randolph, Co-Founder and First CEO of Netflix.
A rewarding and informative take on how to craft a convincing message * Publishers Weekly *
Boasts Amazon-like efficiency in laying out practical drills and specific exercises to apply the Bezos way of thinking to your own company or work * Financial Times *

Author Bio

Carmine Gallo is the bestselling author of Talk Like TED and The Storyteller's Secret. He is a Harvard instructor, keynote speaker, and communication coach for CEOs and leaders at the world's most admired brands. Gallo has worked with executives at companies such as Amazon Web Services, Google, LinkedIn, Intel, Berkshire Hathaway, Coca-Cola, and many others. Gallo's books have been translated into more than forty languages. He is also a senior columnist for Forbes, Inc, and the Harvard Business Review. Gallo lives in Northern California with his wife and two daughters.