Writer's Guide to Corporate Communications

(Paperback)

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Description

Corporate communications can be a lucrative area for freelance writers. This is a guide to the business, techniques and creative skills needed for success. Coverage includes: how to write for videos, speeches, sales meetings, brochures, Web sites, and more; how to think creatively and strategically; how to find clients, market skills, and develop a portfolio; and how to negotiate and set fees. Included are examples of successful proposals, treatments, and scripts, as well as exercises which, when completed, should provide the writer with a sample portfolio to help land assignments.

Author Bio

Mary Moreno is a writer with more than fifteen years of experience working with business, advertising, sales promotion, product recognition, and new product introduction. In l981, she formed her own creative consultancy to write sales meetings, videos, speeches, documentaries, and music for many of the Fortune 500 companies. Her work has won numerous awards, including a gold medal at the International Film and Television Festival.

In addition to being a writer, Moreno is a creative director, composer, and producer, with extensive experience in film, video, and music. Her career began at the age of eight, when she started writing little poems on family birthday cards. She also began singing at the same time, thus beginning a lifelong battle between these two interests to capture her attention.

She has toured as a backup singer with a big band, worked as a copywriter/producer at several 4-A's ad agencies, performed her original music with her own band, and created award-winning films and videos as a staff writer/producer for one of the worlds largest cosmetic companies.

Today, she continues to maintain her successful corporate communications business, while pursuing projects in fiction, journalism, and songwriting. She co-authored the title tune performed by Dan Aykroyd on the Blues Brothers' Red, White & Blues album and has recently completed her first screenplay. She lives in New York City.