Writing for the Internet: A Guide to Real Communication in Virtual Space

(Hardback)

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This book is a landmark guide full of practical examples and sound advice for communicating online concisely and effectively. Intended for studentsand everyone else who writes for online mediaWriting for the Internet: A Guide to Real Communication in Virtual Space is a landmark collection of grounded and practical applications about writing effectively and concisely. It covers just about everything one needs to know about a broad array of topics including online publishing, new media news writing, blogging, micro-blogging, Internet writing technologies, and social media/ownership. At the same time, it addresses theories, methods, and practices used by Internet writers and online journalists from a wide range of backgrounds. The book introduces students who will be writing onlineand this includes all disciplines of every possible majorto the basic tenets of good online writing habits and principles. It will help bloggers hone their thoughts and express them in writing that works in real-time media. And it will help those who wish to take advantage of the extraordinary profit-making potential the Internet represents.

Reviews

. . . so timely and highly recommended. Spanning a wide range of relevant issues, this thoroughly 'user friendly' introduction and instruction guide ranges from online publishing to blogging and everything in-between. Identifying and addressing the factors that make for good, effective, professional quality writing in a cyberspace medium, Writing for the Internet is an ideal classroom textbook, self-instruction manual, and a solid reference work for personal, academic, and community library Writing/Publishing reference collections and supplemental reading lists. * Midwest Book Review *
Writing for the Internet is a great resource for those interested in online communication and libraries serving mass communication students. * ARBAonline *
For students and those writing for online newspapers, magazines, video and audio broadcasts, and other multiplatform areas, Baehr (technical communication and rhetoric, Texas Tech U.) and Schaller (global communication and contemporary culture, Stephen F. Austin State U.) detail how to write effectively and concisely online. In addition to the theories, methods, and practices used by internet writers and journalists, they cover online publishing, new media news writing, blogging, micro-blogging, internet writing technologies, and social media/ownership. The visual aspects of web content design, copyright, digital literacy, and online reading are also explored. * Reference & Research Book News *
A solid resource for those who teach, study, or practice writing for online media. Summing Up: Recommended. Lower-division undergraduates through faculty; general readers. * Choice *

Author Bio

Craig Baehr, PhD, is associate professor of technical communication and rhetoric at Texas Tech University, Lubbock, TX. Bob Schaller, PhD, is assistant professor in the Department of Global Communication and Contemporary Culture at Stephen F. Austin State University, Nacogdoches, TX, and has written more than 40 books, including Greenwood biographies on Kanye West, Al Gore, and Bill Gates.