Navigating Data Standards in Business Strategy: How Applied Data Principles Drive Trust and Business Growth
Publishing Details
Navigating Data Standards in Business Strategy: How Applied Data Principles Drive Trust and Business Growth
By (Author) Tiffany Johnson
By (author) Daniela Molta
Anthem Press
Anthem Press
10th March 2026
United Kingdom
Classifications
Professional and Scholarly
Non Fiction
Business strategy
Online marketing / Social media marketing
Physical Properties
100
Width 153mm, Height 229mm, Spine 13mm
454g
Author Bio
Tiffany Johnson is a data and audience strategy professional with 17+ years of experience working with some of the world's largest advertisers. She is also an adjunct professor at New York University's School of Professional Studies graduate program teaching Consumer Behavior and Business Planning.
is a professor of digital advertising at Syracuse University whose research focuses on consumer data literacy and data ethics in business. She founded and is the principal consultant at CaliYork Consulting, a digital marketing firm.
