The 100 Trillion Dollar Wealth Transfer: When Boomers Hand Over to Gen Z, and How it Will Change Capitalism

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An insider's look into how Generation Z's focus on ethics, climate change and purpose will change capitalism forever. In the next ten years there will be an unprecedented wealth transfer from the so-called baby boomer generation to the young. Never before will so much money in housing, land, stocks and cash be shifted so suddenly from one generation to the next, and never before does the next generation feel so differently about the future of the planet and of capitalism. Ken Costa works with this new generation and shows how environmental concerns and anxiety about equality and diversity are more than mere slogans; instead they are driving the future of the markets. He leads us to a more inclusive, purposeful capitalism through his CO system, which shifts focus away from the individual and more towards collaboration, compassion and community. For readers of Rebecca Hendersons Reimagining Capitalism, and Rutger Bregmans Utopia for Realists, as well as business leaders and tech watchers, this is what the future of capitalism looks like, how our current systems may be upended, and above all how boomers must work with the invigorating and inspiring young, who see their mission not just to increase value for shareholders, but to save the planet from humanitys disastrous last 40 years.

Author Bio

Ken Costa is a former chairman of three major global investment institutions, including UBS Investment Bank and he currently runs a global $20 billion investment fund focused on millennials. Ken is also the Emeritus Professor of Commerce at Gresham College, the author of four books and is a contributor to the Financial Times, the Wall Street Journal, The Times, the Telegraph, and the BBC.