Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation

(Hardback)

Publishing Details

Classifications

Physical Properties

Description

Constantly generating ideas is the foundation of staying ahead in a rapidly changing world, yet too many people assume it is a special gift rather than a learned skill. Vice-President and CTO for Hewlett-Packard's Personal System's group, Phil McKinney puts this myth of the individual genius to rest and provides readers with a roadmap for continuous business reinvention. Starting with a set of battle tested 'Killer Questions', McKinney helps readers systematically plan how to generate and execute new ideas.

Reviews

Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see.--Geoffrey Moore, author of Crossing the Chasm and Escape Velocity
I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart--or greatly enhance--your innovation efforts.--B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility
Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products.--Satjiv S. Chahil, former global marketing chief, Apple

Author Bio

Phil McKinney is the vice president and chief technology officer for Hewlett-Packards (HP) Personal Systems Group, where he is responsible for long-range strategic planning and research and development for all of the companys PC product lines, including displays, mobile devices, notebooks, desktops, and workstations. He currently resides in the San Francisco Bay Area. This is his first book.