Breaking Innovation Barriers: How to win management buy-in for change

(Paperback)

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In today's fast-paced business landscape, hearing 'NO' can be the biggest obstacle for innovators like you. Whether it's from superiors, investors, or colleagues, rejection can halt your revolutionary ideas in their tracks. But it doesn't have to.

In his groundbreaking book, renowned author Gijs van Wulfen provides the ultimate guide to overcoming these barriers. Aimed at visionaries, entrepreneurs, and trendsetters, this book equips you with fifteen proven strategies to win the support you need. Each strategy is meticulously explained and accompanied by inspiring quotes to boost your innovation pitches. Learn from the real-world stories of six successful innovators who faced and conquered similar challenges.

Research shows that many innovation projects fail due to a lack of top management involvement. This book will teach you how to secure buy-in from leadership, ensuring your projects succeed. Proven Strategies: Fifteen actionable strategies to help you gain support from managers, investors, and customers.

Inspiring Examples: Real-world success stories of innovators who overcame significant challenges.

Practical Insights: Research-backed advice on securing top management buy-in for your innovation projects.

Author Bio

Gijs van Wulfen is an internationally award-winning innovation specialist, author, and speaker. He is the founder and facilitator of the FORTH innovation method, a proven structured way to ideate new products, services, and business models. Gijs is the number one influencer worldwide in 2024 on Design Thinking, according to thinkers360. He has more than 300.000 followers, and lectures all over the world. He is the author of several successful books on innovation, including the bestseller "The Innovation Expedition," which was published in nine languages.