Gripped: The Superpower of Storytelling in Business

(Paperback)

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The one skill from Silicon Valley founders that will get you and your business ahead. Our brains don't process data; they process narratives. Stories help build emotional connections and retain memories. In business, they do the same by helping founders stand out, giving company missions meaning, and making brands more memorable. Building connection through storytelling is an essential skill for any leader in winning over investors, employees, and consumers. Based on hundreds of interviews with CEOs and founders, Gripped reveals that the skill of storytelling is not innate and how today's most successful leaders mastered it. It shares which stories are effective for venture capital, to companies as they grow and evolve, and in the media, such as 'the creator's awakening' and 'the outsider.' It also reveals, for the first time, how women and minorities are disadvantaged by the stories they can tell and how to get ahead despite the odds being stacked against them. And through colourful tales, it is a thrilling narrative of the meteoric rise of businesses such as Maven Clinic, or those saved from near collapse, like Pillpack. Far from just being the 'gift of the gab', storytelling is unveiled as a superpower that nails pitches, wins over investors, clients and workers alike, and sets you and your business apart.