Innovation Tournaments: Creating and Selecting Exceptional Opportunities
By (Author) Christian Terwiesch
By (author) Karl Ulrich
Harvard Business Review Press
Harvard Business Review Press
9th June 2009
United States
Professional and Scholarly
Non Fiction
658.4063
256
Width 155mm, Height 234mm
510g
Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a structured and process driven approach "innovation tournaments" this book demonstrates how to systematically identify exceptional opportunities for innovation. An innovation tournament, just like its counterpart in sports, starts with a large number of candidates, with opportunities as the players. These opportunities are pitted against each other until only the exceptional survive. This book provides a principled approach for the effective management of innovation tournaments identifying a wealth of promising opportunities and then evaluating and filtering them intelligently for greatest profitability. With a set of practical tools for creating and identifying new opportunities, it guides the reader in evaluating and screening opportunities. The book demonstrates how to construct an innovation portfolio and how to align the innovation process with an organization's competitive strategy. Innovation Tournaments employs quirky, fresh examples ranging from movies to medical devices. The authors' tool kit is built on their extensive research, their entrepreneurial backgrounds, and their teaching and consulting work with many highly innovative organizations
Christian Terwiesch and Karl Ulrich are professors at The Wharton School, where they teach in the innovation and product development field. Terwiesch and Ulrich ground their teaching and research on their wealth of practical experience as innovators, product designers, and entrepreneurs.