Simply Brilliant: How Great Organizations Do Ordinary Things In Extraordinary Ways

Publishing Details

Classifications

Physical Properties

Description

The visionary co-founder of Fast Company reveals the key principles behind disruptive innovation Disruption is the key to innovation. Whether you run a one-man startup or a global business behemoth, the only way to win big is by relentlessly rethinking the rules of your industry - no matter how tried-and-true they are. In Simply Brilliant, the visionary co-founder of Fast Company William C. Taylor goes behind the scenes at nineteen organizations that are revolutionizing their otherwise humdrum fields. These unlikely agents of change range from a parking garage that also serves as a wedding venue to a military insurance company that puts salespeople through simulated overseas deployment. What these businesses have in common, Taylor discovers, is a shared set of principles that enable them to pioneer disruptive innovation. By embracing these practical and often counter-intuitive strategies, leaders in any industry will be well on their way to upending the status quo and finding opportunity where competitors didn't or couldn't look.

Reviews

Simply Brilliant offers transformative messages for leaders in all walks of life. This book will challenge you to look at yourself, your work, and the world around you with fresh eyes and a more open mind. -- Sir Ken Robinson * educator, author of CREATIVE SCHOOLS *
Bill Taylor has done it again. This book is going to change your business forever-when you read it, you'll understand. -- Seth Godin * author of Linchpin *
I love this book so much. Greatness (!) from real people (!) in the most un-Silicon Valley (!) markets and locations imaginable. Wow! -- Tom Peters * coauthor of In Search of Excellence *
A fascinating look inside companies that are rewriting the rules of success. If you've ever wondered whether imagination beats knowledge and passion overcomes ambition, drop what you're doing and read this book. -- Adam Grant * Wharton professor and author of Originals and Give and Take *

Author Bio

William C. Taylor is co-founder and founding editor of Fast Company and the bestselling author of Practically Radical and Mavericks at Work. He writes a popular blog for the Harvard Business Review and was a columnist for The New York Times and the Guardian.