Split the Pie: A Radical New Way to Negotiate

(Hardback)

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Axiom Award Gold Medalist for Sales

From a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies whats really at stake in any negotiation and ensures you get your halfso you can focus on growing the pie.

Negotiations are incredibly stressful and can bring out the worst in people. Wouldnt it be better if there were a principled way to negotiateWouldnt it be even better if there were a way to treat people fairly and get treated fairly in a negotiation

Split the Pieoffers a new approach that does botha field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify whats really at stake in a negotiation: the pie. The negotiation pie is theadditionalvalue created through an agreement to work together. Seeing the relevant pie will change how you think about fairness and power in negotiation. Youll learn how to get half the value you create, no matter your size.

Filled with examples and in-depth case studies,Split the Pieis a practical and theory-based approach to negotiation. Youll see how it helped reframe a high-stakes negotiation when Coca-Cola purchased Honest Tea, a company Barry cofounded with his former student Seth Goldman. The pie framework also works for everyday negotiations. Youll learn how to deploy logic to determine truly equitable solutions and employ empathy to expand the pie and sell your solution.Split the Pieallows both sides to focus their energy on making the biggest possible pieto have your pie and eat it too.

Reviews

At last, a way to negotiate with a higher purpose, something I have benefitted from over the years. With this book, you, too, can learn this ingenious new way to negotiate. Indra Nooyi, former chairman and CEO, PepsiCo, and author of My Life in Full Barry Nalebuff literally wrote the book on negotiating (this one!). Through his use of real-world examples, Barry shares his tried-and-true strategies that will prepare you for your next negotiation, regardless of the stakes. Adam Silver, NBA commissioner In Split the Pie, Barry Nalebuff shows that what makes someone a highly skilled listener also makes them a good negotiator. Ill be recommending this book to every couple that sits on my couch. Lori Gottlieb, psychotherapist and author of Maybe You Should Talk to Someone Dispelling misconceptions about power and fairness, Barry Nalebuff lays out a framework for changing the way people approach and facilitate negotiationin business, politics, and personal relationships. Its a novel, logical method to dividing the pie that shifts the focus to working together to build a larger pie. Ken Chenault, chairman and managing director, General Catalyst, and former chairman and CEO, American Express A remarkable, two-thousand-year-old yet entirely new approach to negotiation. Read this book and share it with the other side. Herb Cohen, author of You Can Negotiate Anything

Author Bio

Barry Nalebuff is the Milton Steinbach Professor at Yale School of Management. An expert on Game Theory and Strategy, he has coauthored six books: Thinking Strategically, The Art of Strategy, Co-opetition, Why Not, Lifecycle Investing, and Mission in a Bottle. He has been teaching the split-the-pie approach to MBAs and executives at Yale and to over 350,000 online learners at Coursera. He has advised multiple organizations, from small to large, including the NBA in their negotiations with the Players Association. He lives in New Haven, Connecticut.