Business Strategy for the Political Arena
By (Author) Marianne M. Jennings
By (author) Frank M. Shipper
Bloomsbury Publishing PLC
Praeger Publishers Inc
19th June 1984
United States
Tertiary Education
Non Fiction
Central / national / federal government
Pressure groups, protest movements and non-violent action
322.30973
Hardback
200
Width 140mm, Height 216mm
397g
I believe it is extremely topical and important for the business community to understand how to make use of the Washington arena. ...a very impressive book.-John McCain, Member of Congress, First District, Arizona
Outlines power bases; strategies which gain influence; tactics which get results; access to key people; and how to build relationships. The authors reiterate the need for a less adversarial reltationship between business and government since corporate strategic planning cannot be separated from planning in government and economics. Small print, dry reading, but well developed with good statistics (on the growth of Political Action Committees, for example) and other useful information.-Library Journal
"I believe it is extremely topical and important for the business community to understand how to make use of the Washington arena. ...a very impressive book."-John McCain, Member of Congress, First District, Arizona
"Outlines power bases; strategies which gain influence; tactics which get results; access to key people; and how to build relationships. The authors reiterate the need for a less adversarial reltationship between business and government since corporate strategic planning cannot be separated from planning in government and economics. Small print, dry reading, but well developed with good statistics (on the growth of Political Action Committees, for example) and other useful information."-Library Journal
ipper /f Frank
nings /f Marianne /i M.