Competitive Intelligence Rescue: Getting It Right

(Hardback)

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Description

A powerful "how-to-do-it-better" book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive intelligence processes. All organizations need to stay competitive in their respective fields to ensure success. Competitive intelligence (CI) is an established discipline that focuses on giving businesses and nonprofit organizations the advantage of staying fully informed about what their competitors are doing, are capable of doing, and will likely do. CI is a particularly valuable and powerful tool that supports everything from strategic planning to marketing and new business development to human resourcesif it's executed properly. This groundbreaking book uses real-world case studies to expose common CI challenges and present a simple methodology for spotting problems, understanding how to rectify each problem, educating others in order to bring about improvements in a process, and testing and validating that the changes are working. Competitive Intelligence Rescue: Getting It Right provides invaluable insights from Carolyn M. Vella and John J. McGonagle, two of the most prolific authors, recognized experts, and in-demand speakers on the topic of competitive intelligence worldwide. Any manager, executive, or owner of any organizationincluding medium-sized and large enterprises such as businesses, law firms, hospitals, nonprofits, and universitiesas well as anyone inside or outside of a firm who provides competitive intelligence to managers or executives will benefit from reading this book, regardless of previous experience with or knowledge about CI.

Reviews

Conscientious decision makers in large multinationals and/or do-it-yourselfers will glean valuable insights from Vella and McGonagle's workbook/thinkbook. Summing Up: Recommended. Lower-division undergraduates through professionals. * Choice *
This is a must read for strategic planners who want to understand why and how competitive intelligence is done, and how it enables smart decision-making. * The Strategic Edge *
Any knowledge producerresearcher, practitioner, or managerwill learn something valuable here. Likewise, the user of intelligencebusiness owner, executive, or investorwill benefit by becoming an 'educated consumer' of intelligence work products and by seeing what is possible, even with limited resources. * Knowledge Value Chain *

Author Bio

Carolyn M. Vella is founding partner of The Helicon Group, a global competitive intelligence research, analysis, and consulting firm. John J. McGonagle is managing partner of The Helicon Group.