Flip!

(Paperback)

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How counter-intuitive thinking is changing everything - from branding and strategy to technology and talent Peter Sheahan is perhaps the most original Australian business guru to gain prominence for a generation. Peter has built a superb reputation as a consultant to major Australian and international organisations, from Gloria Jean s and Borders to Fairfax, PWC, L Oreal, the ADF and Westpac. In FLIP he reveals what the superstars of modern business have in common- an ability to flip - to think counter-intuitively and then act boldly, with no regard for business as usual conventions. The only rule is that there are no rules. Those who take these lessons on board will be well placed to join other flipstars such as Richard Branson, Google, Toyota, Rupert Murdoch and Apple. Stick to what you learned in business school at your peril ...

Author Bio

Peter Sheahan works with leaders around the world to flip their thinking and help them find opportunities where others cannot. His clients include News Corporation, Google, Hilton Hotels, GlaxoSmithKline, Harley-Davidson, Cisco Systems and Goldman Sachs. In addition to his world-renowned thought-leadership practice, Peter is also the CEO of the Centre for Skills Development (CSD). The CSD specialises in large-scale social-change projects for clients such as CBA and IBM. Peter's insights into business trends and the changing needs of customers and staff make him a regular presenter on Fox Business, as well as appearing on the ABC and BBC TV networks. www.petersheahan.com.au